Comments on: Black Week http://baristamagazine.com/blog/2007/10/13/black-week/ barista magazine's blog Fri, 21 Nov 2008 21:36:28 +0000 http://wordpress.org/?v=2.0.2 by: aaron http://baristamagazine.com/blog/2007/10/13/black-week/#comment-384 Thu, 18 Oct 2007 03:23:21 +0000 http://baristamagazine.com/blog/2007/10/13/black-week/#comment-384 I'd thought of something similar in San Antonio (we need serious coffee discourse here.). I like to keep with the surrounding culture--of which I, as a Hispanic, am a part--and use names that reflect our glorious Spanish heritage. However (and I am not joshing here), the only fancy-dancy name I could think of that would convey the same idea as Tim's was, "Cafe Negro," which, if you speak Spanish, is a perfectly legit name (and a clever double entendre, to boot). Alas, this is also South Texas and so the vast majority of non-Spanish readers of the signage would invariably read it as...well, you get the picture. If we ever do move from roasters to retailers, though, we may open a space called, "Cafe Cafe," which Spanish readers will note is a triple entendre, the word "cafe" in Spanish meaning, "brown," and "coffee" and of course, "cafe." (Easily amused, I am.) I’d thought of something similar in San Antonio (we need serious coffee discourse here.). I like to keep with the surrounding culture–of which I, as a Hispanic, am a part–and use names that reflect our glorious Spanish heritage. However (and I am not joshing here), the only fancy-dancy name I could think of that would convey the same idea as Tim’s was, “Cafe Negro,” which, if you speak Spanish, is a perfectly legit name (and a clever double entendre, to boot). Alas, this is also South Texas and so the vast majority of non-Spanish readers of the signage would invariably read it as…well, you get the picture.

If we ever do move from roasters to retailers, though, we may open a space called, “Cafe Cafe,” which Spanish readers will note is a triple entendre, the word “cafe” in Spanish meaning, “brown,” and “coffee” and of course, “cafe.” (Easily amused, I am.)

]]> by: )on http://baristamagazine.com/blog/2007/10/13/black-week/#comment-382 Wed, 17 Oct 2007 23:36:25 +0000 http://baristamagazine.com/blog/2007/10/13/black-week/#comment-382 I'd love to hear how this idea plays out. I'm sure it will accomplish its mission of introducing people to the beauty inherent in coffee, but I want to hear a story about an irate middle aged woman causing some property damage. I’d love to hear how this idea plays out. I’m sure it will accomplish its mission of introducing people to the beauty inherent in coffee, but I want to hear a story about an irate middle aged woman causing some property damage.

]]> by: baristamagazine http://baristamagazine.com/blog/2007/10/13/black-week/#comment-343 Sun, 14 Oct 2007 19:06:06 +0000 http://baristamagazine.com/blog/2007/10/13/black-week/#comment-343 What a cool idea... don't tell the Beige Project folks ha ha. Seriously, it's a very powerful message to send to customers and an excellent, in-your-face way to promote coffee to consumers who up until now may have simply considered coffee a vehicle for milk drinks. What a cool idea… don’t tell the Beige Project folks ha ha. Seriously, it’s a very powerful message to send to customers and an excellent, in-your-face way to promote coffee to consumers who up until now may have simply considered coffee a vehicle for milk drinks.

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