Comments on: Breaking News: Starbucks buys Clover!

by: Matts Johansson

Sun, 30 Mar 2008 09:52:19 +0000

I think the company make good buisniess here. SB will offcourse not sell the mashine outside SB. Bad for speciality coffee. I think that this has been the strategi, to hype and sell.

by: jason

Thu, 20 Mar 2008 14:46:58 +0000

I love the clover but we don’t have one in our cafe yet. They are way over priced for what it is. I mean seriously 11 grand? If they had priced them reasonably around $6,000 they would have sold a lot more a lot faster and would have been making so much money they never would have considered giving up control of their company. I hope some Chinese firm reverse engineers one and sells them for $2000.

by: Tim Wendelboe

Thu, 20 Mar 2008 10:55:23 +0000

I think this is great. I really believe that the guys at CEC are clever enough not to make the clover an exclusive machine for SB. It is just too good for that. Hopefully this new deal will make the Clover even better than it is…
We love the clover…!

by: Daniel

Thu, 20 Mar 2008 02:58:46 +0000

Good for Clover, and potentially good for small guys who want Clovers. People are already acting like the machines are now bad, and unable to produce a good cup or something. Friggin’ dumb. Starbucks has sold Bodum stuff forever and people are still in love with it. If you use a good coffee, and quality-minded folks are still involved, then there should be no problem. Just more money behind it, and poossibly wider distribution.

by: Heath Henley

Thu, 20 Mar 2008 00:28:35 +0000

Well good for the CEC guys. Hope they didn’t take stock for it.

I actually think it’s pretty terrible. Best New Product, now sold out for the ‘bucks… can we not even keep our own innovations?? (well obviously it was theirs…) Wasn’t all the hype about this machine partially because it offered another way for indie’s to be something more than the 5 SB’s around the corner?

Bah.

by: baristamagazine

Wed, 19 Mar 2008 22:43:43 +0000

Hi Emily, it’s not clear from the information released so far if the Clover will still be available for independent retailers. There is a notice on the Coffee Equipment Company website that parts and service are available for existing customers. Of course, if Starbucks plans to put Clovers into all of their stores, it seems like that would require all of the machines produced by CEC for a long time.

by: Emily

Wed, 19 Mar 2008 21:55:54 +0000

does this mean they’re exclusive to Starbucks - or can other people have them too?