Author Archives: Sarah



Sarah Allen is co-founder and editor of Barista Magazine, the international trade magazine for coffee professionals. A passionate advocate for baristas, quality, and the coffee community, Sarah has traveled widely to research stories, interact with readers, and present on a variety of topics affecting specialty coffee. She also loves animals, swimming, ice cream, and living in Portland, Oregon.

Into the Iceland Wild

This place is SO lovely, so deep in the woods, but we are hardly roughing it: the cabins we’re staying in today for our second night are absolutely beautiful, with hot tubs and a bar, of course! Here are some images from this morning, walking around our area…

Nordic Barista Cup of Excellence

It’s a special treat to have Susie Spindler of the Alliance for Coffee Excellence (ACE) and the Cup of Excellence (CoE) here in Iceland. While the members of the five Nordic barista teams are an accomplished and educated group—many are barista champions and skilled cuppers—some may not have previous experience … Read more →

Good Morning NBC!

After some much needed sleep last night, everyone is raring to go this morning, as day number one of the 2009 Nordic Barista Cup (NBC) begins! You would hardly believe it’s just 8 in the morning, as spirits are high and latte art is being poured. Here’s the scoop: while … Read more →

Away we go!

Ken and I are hustling around the house getting the last bits and pieces together for our trip to Iceland today! We fly from Portland to Seattle, then Seattle direct to Reykjavik on Icelandair—hooray! In case you missed me blathering and blogging on and on and on about how awesome … Read more →

Our Friends Rock

Checking my email first thing in the morning is one of my favorite parts of the day, because I’m bound to find messages about jams coming up, folks coming to visit and exciting things going on in the coffee community. Today I got all kinds of great news, and I … Read more →

Viva Mexico!

The 2009 Barista Championship of Mexico is taking place right now in Mexico City! I went to this competition last year, and it was a blast, of course, considering the guys putting the whole thing together are the fantastic Arturo Hernandez and Jose Cleofas Arreola. But though I was expecting … Read more →

They Don’t Call it Iceland for Nothing

It’s not like you have to ride polar bears to work in the morning (though that would be freakin awesome), but Iceland is pretty darn cold. When I went to the Nordic Barista Cup in Iceland in 2004, I was actually kind of surprised that it wasn’t colder, but that’s … Read more →

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