This is one of those warm-your-heart stories that makes the holiday season wonderful: there’s a nonprofit in Denver called First Descents which is all about providing young adults who are surviving and fighting cancer—regardless of physical challenges, diagnosis, or prognosis—with outdoor adventure opportunities. The goal is to give them a chance for adventure, an opportunity to build confidence and strength, and to have some serious fun.
First Descents aims to provide to these cancer fighters—and help them provide to the world—that they are not their cancer. The programs take place all over the world, last a week, and include such sports as kayaking, climbing, and surfing.
First Descents has partnered with Vail Mountain Coffee & Tea Co. to create three coffee blends as a part of the “Out Living It” series. Fifty-cents for every 12-ounce bag sold, and $1.25 for every five-pound bag sold, goes directly to First Descents. You can purchase the coffee now via the First Descents Store and VailCoffee.com site, but it will be available soon on Amazon.com as well as Rocky Mountain retailers.
“Vail Mountain Coffee and Tea Company has been a dream partner for us because they truly believe in what we do,” says First Descents director of marketing, Sarah Hubbard, in a press release. “This product has the ability to grow our audience substantially and increase our ability to serve more participants in the coming year.”