Introducing Paramo Coffee Roasters in San Francisco

One of the coolest logos I've ever seen in coffee!

One thing’s for sure: I’ll sit up and take notice of any project that Gabriel Boscana’s a part of. I’ve known Gabe for years and years, and it’s been a pleasure to watch as his coffee career has developed him into one of the top green buyers and roasters in the country. Most recently, Gabe was the green buyer for Sightglass Coffee in San Francisco. A new project, however, has stolen his heart: Introducing Paramo Coffee Roasters, the soon-to-be newest member of the robust community of specialty coffee roasters in the San Francisco Bay Area.

Gabe Boscana has worked for some of the best roasting companies in the country, including Stumptown and Sightglass. Now, he's taking his expertise to the start-up, Paramo Coffee Roasters in San Francisco.

Gabe Boscana has worked for some of the best roasting companies in the country, including Stumptown and Sightglass. Now, he’s taking his expertise to the start-up, Paramo Coffee Roasters in San Francisco.

I wanted to know more, so I contacted Gabe for the goods. He told me that Paramo Coffee Roasters was founded in 2013 by Robert Myers and Wes Wang, and Gabe is also part of the founding team. “Paramo’s first location will be in the middle of the ever bustling Embarcadero Center in San Francisco, close to the Ferry Building and right by the Embarcadero BART station,” says Gabe. “We will be serving an incredibly fast paced, high volume community, without sacrificing quality of hospitality or coffee. It’s very possible to do that well, but we’re striving to make that balance seem effortless.”

There’s something else really special setting Paramo apart from the rest: a commitment to the local community. “In addition to our commitment to exceptional product and service, we want to give back to the communities in which our cafes reside,” says Gabe. “We feel it is deeply important to support people at the local level, first and foremost. To do that, we will be partnering with charities in these neighborhoods.”

Paramo will be located inside Embarcadero Center in San Francisco. Embarcadero Center is one of the city's most vibrant and colorful hubs, with an architectural design that marries the natural beauty outdoors with cozy inside spaces.

Paramo will be located inside Embarcadero Center in San Francisco. Embarcadero Center is one of the city’s most vibrant and colorful hubs, with an architectural design that marries the natural beauty outdoors with cozy inside spaces.

The guys behind Paramo are looking far into the future for their company, and already thinking beyond the first cafe. “The dream is that our modest efforts started in San Francisco can, hopefully, grow into something bigger,” Gabe continues. “Ultimately, we want to bring tasty coffees to people from all walks of life and if we can give something back in the process, we should. We have felt a need for a space that is all inclusive but still serving really good coffee and really excellent service. I think there are many folks who feel somewhat alienated by the super curated coffee spaces/menus and high end service in the Bay Area.”

One of the coolest logos I've ever seen in coffee!

One of the coolest logos I’ve ever seen in coffee!

Paramo will open its cafe in the spring of 2014—Gabe says May, fingers crossed. Roasting will take place off-site.

And hey, they’re hiring barista staff! Just go to Paramo’s Facebook page for the details.

Thanks, Gabe and friends, and best of luck with Paramo Coffee Roasters. We can’t wait to come visit you!

About the Author

Sarah

Sarah Allen is co-founder and editor of Barista Magazine, the international trade magazine for coffee professionals. A passionate advocate for baristas, quality, and the coffee community, Sarah has traveled widely to research stories, interact with readers, and present on a variety of topics affecting specialty coffee. She also loves animals, swimming, ice cream, and living in Portland, Oregon.