From the NY Times blog, Freakonomics, comes another round of the (Internet) age-old discussion, is offering free wi-fi a good thing for cafés?

It’s a lively discussion, and it’s spurred on by the strategy of a café in Holland which offers free wi-fi, but frequently changes the name of its wireless network to such things as the title of this post. You can read the post and the rest of the discussion here. I think that’s a clever way to remind customers that when you’re offering them something as a benefit for their patronage, they need to particpate in the transaction too. I’d be interested to hear your thoughts.