Black Week

This week Tim Wendelboe (world barista and world cup tasting champion) launches his new crops at his roastery in Olso, Norway. Besides featuring some really amazing coffees he’ll also do something most coffee shops would be scared of even considering: No milk drinks the entire week!

Yup, you’ll not be getting any lattes, cappuccinoes or macchiatos. In stead what you will be getting is fresh brewed Clover, French Press and espresso coffee.

I think this is a brilliant idea to do as a theme for a week. Not that I don’t like my capps and macchiatos, I really do, but it’s great to see someone taking a move to push people into trying new drinks, getting a different coffee experience than the usual latte.

Of course Tim did this to put more focus on his new crops. I think this is something our industry could be pushing more – crops come in at different times during the year and you should celebrate the freshness of the new arrivals.

Good luck with the black week, Tim!

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