JOSE LUIS HERRERA MADRID
BARISTA CHAMPION OF HONDURAS
Barista Mag: Before coffee, did you work in a different job or industry, or what did you study in school?
Jose Luis: I have always worked in the coffee industry.
BMag: How did you get started in coffee?
Jose Luis: I started working in a coffee kiosk in the supermarket.
BMag: What was your first amazing experience with coffee?
Jose Luis: When I really committed myself to competing and showcasing the amazing coffees that we have in Honduras.
BMag: Who has been your greatest influence in coffee? Why?
Jose Luis: Jorge Brizuela, my coach. He is always teaching me about coffee.
BMag: What would you like to see change about the coffee industry/community?
Jose Luis: I would like to see more specialty coffee shops in my country.
BMag: Name a coffee luminary (famous person) you would like to meet, and why:
Jose Luis: I’ve already met everyone!
BMag: Name a barista you admire, and why:
Jose Luis: I admire all the champs.
BMag: Do you have a favorite customer? If so, tell us about him or her.
Jose Luis: Every customer who appreciates the hard work behind the cup of coffe that I deliver is my favorite.
BMag: Besides your own cafe, what cafe do you think everyone should visit?
Jose Luis: Viva Espresso!
BMag: Which coffee producing country you would like to visit, and why?
Jose Luis: Brasil, because of the consistency in production and innovation.
BMag: What are your interests outside of coffee?
Jose Luis: My studies, playing soccer and the social networks.
BMag: Where do you see yourself in 5 years?
Jose Luis: As a coffee instructor managing a specialty coffee shop franchise.
BMag: Is there anyone you would like to thank or who helped you prepare for the WBC?
Jose Luis: Yes! IHCAFE, Hulda, Orietta and Wendy for supporting me, the producer of my coffee for believing in us, and all our customers who always respect and admire what we deliver.