When the Specialty Coffee Association of Europe (SCAE) announced that its annual conference for 2013 would be held in Nice, France, the staff from Unic espresso machines jumped for joy. Why? Because unlike its competition—most of whose headquarters are in Italy—Unic is based in the French Riviera, just down the street, in fact, from the Acropolis convention center in Nice where the SCAE show would take place.
Due to this proximity to the boutique espresso machine company’s home and factory, Unic pulled out all the stops for its exhibition space at the SCAE show, building a gigantic cafe space that had the most beautiful boundaries: the entire layout was lined with antique espresso machines dating back to 1919, when the company was founded.
Because coffee people are stylish and design-minded by nature, thousands lingered at the Unic space to admire the machines. To add to the effect, a timeline tracing the company’s evolution was laid out on the floor in front of the machines.
If you haven’t seen the machines, we’re bringing them to you with this post. So sit back and enjoy…