La Marzocco Out of the Box 2013 Was the Stuff of Legends

Rendering of the new GS3

It’s hard to believe La Marzocco Out of the Box 2013 is over — it was a truly magical few days here in the heart of Milan’s design district, where artists, musicians, designers, architects, and authors came together with some of specialty coffee’s very best and brightest to look at La Marzocco innovations from new and varied perspectives. I’ll have an article about the event in the December+January issue of Barista Magazine, but I wanted to share some of my favorite moments from day 2 with you while the fairydust is still in the air.

For more from the event, check out La Marzocco TV for interviews, tours of the exhibits, complete videos of the speeches, and more right HERE.

This artist was painting the exterior of La Marzocco machines throughout the 3-day event.

This artist was painting the exterior of La Marzocco machines throughout the 3-day event.

Amazing sponsors. Barista Magazine is proud to be among such awesome companies.

Amazing sponsors. Barista Magazine is proud to be among such awesome companies.

The legend himself, Piero Bambi, welcomes the sold-out crowd.

The legend himself, Piero Bambi, welcomes the sold-out crowd.

One of the most fascinating and entertaining lectures of the event, designer Luca Trazzi with his "personal translator" and good friend, Francesco Illy.

One of the most fascinating and entertaining lectures of the event, designer Luca Trazzi with his “personal translator” and good friend, Francesco Illy.

Some of Luca's early sketches for La Marzocco

Some of Luca’s early sketches for La Marzocco

Rendering of the new GS3

Rendering of the new GS3

More beautiful design from Luca

More beautiful design from Luca

More beautiful design from Luca

More beautiful design from Luca

Our current cover girl, Asli, poses with her issue of Barista Magazine.

Our current cover girl, Asli, poses with her issue of Barista Magazine.

Guido of La Marzocco poses with the winner of the coffee bike!

Guido of La Marzocco poses with the winner of the coffee bike!

Fashion designers were involved with the reimagining of coffee and La Marzocco, as well.

Fashion designers were involved with the reimagining of coffee and La Marzocco, as well.

The famous wall of Linea PBs.

The famous wall of Linea PBs.

Taglio, touted to be Milan's first true specialty cafe, complete with Strada, became our hangout.

Taglio, touted to be Milan’s first true specialty cafe, complete with Strada, became our hangout.

Beautiful Milano in the morning.

Beautiful Milano in the morning.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About the Author

baristamagazine

Barista Magazine is the leading trade magazine in the world for the professional coffee community.