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Sarah Dooley, Erin Meister, Trevor Corlett, and Joe Marrocco Speak on Creating Careers in Coffee at SCAA

By Jeremy Martin Having attended several lectures and panel discussions at this year’s event and other coffee industry showcases, I’ve found the method for putting on a talk quickly becomes apparent. Sure some speakers ad-lib more than others, and some encourage audience participation, but for the most part the audience … Read more →

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U.S. AeroPress Champ is Crowned

The U.S. AeroPress Championship was one of the hottest and surely best attended parties of the night yesterday, as hundreds of coffee pros showed up at Stumptown’s Seattle roastery for the annual showdown. The packed house at Stumptown. The competition took place in Stumptown’s beautiful cupping room, which was packed … Read more →

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The Hottest Products at the SCAA, Part 1

By Jeremy Martin The exhibition hall at the 2014 SCAA event opened Friday morning and greeted attendees with the usual dose of innovative machinery, gimmicky product pitches, corporate jargon, and caffeinated hyper awareness—which is to say an overwhelming amount. In some regards, the show floor is more of a popularity … Read more →

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Understanding Sensory Analytics: SCAA Workshop Series

Photo: Rocky Rhodes speaks with students in GE153 Introduction to Le Nez du Café: Aroma of Coffee. By Jeremy Martin Sensory analysis of coffee is essentially the study of why our brains find some brews irresistible and conversely why we find some others repugnant. It’s also a topic being thoroughly explored … Read more →

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U.S. Barista Championship Semifinals!

The U.S. Barista Championship semifinal round will take place on Saturday, April 26, from 9 a.m. to 3:30 p.m. in the USCC Arena. NOTE: The first and second place finishers at each of the 6 regional barista competitions that took place this past year automatically qualify for the semifinal round. … Read more →

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Welcome to the 2014 SCAA!

By Jeremy Martin With the 2014 SCAA Event just hours from officially kicking off, it might be nice to take a few minutes to consider why we are all here. Everyone one of us, in some way or another makes our living from coffee. Some people you’ll meet this weekend … Read more →

SCAA Seattle: The Parties

Here is a list of some (but definitely not all) of that parties taking place during the SCAA show in Seattle that are open to everyone. See you soon! THURSDAY A Thursday Night Throwdown will held in conjunction with the SCAA’s Welcome Reception. Barista Magazine’s very own Kenneth Olson will be one … Read more →

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