We are in love.
These amazing photos landed in our inbox this morning, and we had to stop everything to gawk at them. Two of our favorite things come together: cold brew coffee and AMC’s “Breaking Bad.” In case you didn’t know, we’re kookoo for the messed-up madness of this addictive TV show, as much as we’re bonkers for quality cold brew come summer.
So when Birch Coffee in New York sent us these photos from their cold-brew-meets-Breaking-Bad photo shoot, we kind of flipped out.
Birch Coffee in NYC has earned a loyal (some might say manic) following for their cold brew coffee, which they offer in growlers as well as regular cup service. As cold brew coffee season is just about upon us, Birch Coffee co-owners Jeremy Lyman and Paul Schlader decided to go all Jesse-and-Walt-in-the-lab-cookin-meth-like in a campaign that easily communicates the involved and distillery-like process Birch Coffee goes through to become the cold brew their customers love.
If you’re reading this in New York City, there’s even more good news: yesterday Birch Coffee launched cold brew jug delivery from its two Manhattan shops, on 27th Street and Fifth Avenue, and on 14th Street and Seventh Avenue. And get this: the delivery fee—which is pretty low at just $5—is being waived altogether from now through April 16! How does the coffee get to you, be you at home or at the office? How about in the coolest way possible: via custom-made Birch Bikes, which are tricycles build to carry 20 jugs of cold brew coffee at a time. Go HERE for details on how to order cold brew delivery from Birch Coffee.
So I wanted to find out more about the story behind the photos… luckily, Jeremy and Paul were happy to answer my questions!
When did you guys make the connection between Breaking Bad and iced coffee? What do you guys love about Breaking Bad, and why is your iced coffee so delicious and addictive?
Jeremy Lyman: After literally watching the first four seasons of “Breaking Bad” non-stop, over the course of a weekend in preparation for season five, the addiction to the show, in and of itself was palpable. Being a coffee shop owner who is as dedicated to his craft as Walter White is to making crystal methamphetamine, I felt an immediate connection. Just in a healthier, and, well, a bit more legal way. Even our Birch Coffee bags have images that look like periodic table elements. Coincidence? I think not.”