Equator Warfield outside long hi res

Equator Coffees & Teas Opens First San Francisco Café

Equator Coffees & Teas welcomes Bay Area customers to new digs Equator Coffees & Teas opened its first San Francisco café at 986 Market Street in the historic Warfield Building on April 1. This marks Equator’s third retail location, after the company’s flagship store in downtown Mill Valley and Proof Lab … Read more →

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Troglo Will Make Your WiFi Work for You—We Promise.

Increased customer insight means increased sales. We’ve been getting to know a company called Troglo recently, since we started working with the awesome Andy Freivogel of Science, and we’ve learned some pretty interesting things about your WiFi. That’s right, coffeehouse owners, I’m talking to you. According to Henning Moe, co-founder of … Read more →


Highwire Coffee Acquires Berkeley, Calif. Café Darling, Local 123

Oakland, Calif. specialty-coffee roaster Highwire Coffee Roasters has purchased Local 123, a Berkeley, Calif. cafe with a loyal following, a reputation for excellence, and a great staff. Frieda Hoffman, co-founder of Local 123, tells us that she approached Highwire owners Robert Myers, Rich Avella, and Eric Hashimoto early in 2015 about … Read more →

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Hello HoneyCo!

About this time last year, we were putting the finishing touches on our April+May issue, which was our 9th anniversary issue and would be the one we would distribute thousands of copies of at the big SCAA show in Seattle. It was one of our most fun and popular covers … Read more →


This is Science! Meet Andy Freivogel

ARTICLE BY SARAH ALLEN PHOTOS BY ALYCE HENSON I met Andy Freivogel a few months ago when he emailed to tell me about his new company, Science. OK, yeah, I’m in love with the name. Simple, provocative, and just awesome, right? But Andy’s story proved even more fascinating—he had chased … Read more →


Mathematical Algorithm Determines Your Coffee Preferences

BY JEREMY MARTIN SPECIAL TO BARISTA MAGAZINE Answer a quick question: what’s your favorite coffee variety? OK, not too tricky, but can you tell me why that’s your favorite style? A little tougher isn’t it? Many of us have a pretty good idea of what tastes good and what doesn’t, but matching … Read more →

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