Even Dean & DeLuca Wants Into Latte Art Craze

The publicist from Dean & DeLuca emailed to let me know that the worldwide purveyor of fine foods, wine and kitchenware, Dean & DeLuca, will be hosting its first-ever latte art competition, along with Counter Culture Coffee, at D&D’s shop in the New York Times building, 620 Eighth Ave. (at 40th St .), in New York, at 3 p.m. Wednesday, February 23.

OK, so yeah, this isn't traditional latte art. But it's still cute, you gotta admit.

Considering the crazy good coffee scene going on in New York these days, with the likes of Gimme!, Stumptown, Grumpy, Gorilla, and Intelligentsia all offering fantastic roasted coffees, along with Counter Culture, of course, this is likely worth a looksy. “In early 2009, Dean & DeLuca partnered with Counter Culture Coffee to place a greater emphasis on barista education and the quality of coffee served. Now, all Dean & DeLuca baristas are trained by Counter Culture’s industry-leading staff, and many have learned how to top lattes and cappuccinos with beautiful designs like hearts and tulips. Our goal with this competition is to give our baristas the opportunity to have some fun, and we want to get the word out about the impressive latte art they’re pouring, reads the press release. Wish I could beam myself over to New York to see for myself, but I’ll be in that neck of the woods soon enough for Coffee Fest (March 5–7 at the Meadowlands in New Jersey).

Don't forget Brooklyn in the background!

But if YOU are able to make it, let us know how it goes! It’s free and open to the public. And one last thing: anyone who has been involved with promoting the specialty coffee industry through latte art competitions should give themselves a pat of the back– setting the standard for biggie companies is something to be proud of.

About the Author


Sarah Allen is co-founder and editor of Barista Magazine, the international trade magazine for coffee professionals. A passionate advocate for baristas, quality, and the coffee community, Sarah has traveled widely to research stories, interact with readers, and present on a variety of topics affecting specialty coffee. She also loves animals, swimming, ice cream, and living in Portland, Oregon.