World Barista Championship grinder sponsor Mahlkönig has come up with a unique way to celebrate the holiday month of December: with an Advent calendar.
Those of us who celebrate Christmas may be familiar with the Advent calendar, which comes in many forms including the most popular paper and sweets. My parents used to give me a beautiful Advent calendar each year, and I excitedly looked forward to each evening before bed, when I would get to open one of the paper windows on the calendar to reveal an until-then hidden illustration. I recall a favorite was a big, fancy house, and the little windows I would open would reveal a mouse, say, scurrying between the walls, or the goodies tucked inside a Christmas stocking hanging by the fireplace.
Other calendars actually include little chocolates or sweets behind the windows, showing that the design and concept of Advent calendars have come a long way since the first one was created by hand in 1851 in Germany.
As Mahlkönig is a German company, it makes sense that the latest incarnation of the Advent calendar comes from them! In a very unique twist, Mahlkönig is hosting its Advent calendar online on its Facebook fan page. Beginning tomorrow—December 1—the Facebook page will reveal a new topic about coffee and coffee grinding. There will be opportunities to win prizes and otherwise participate for you, the audience.
Regardless of your religious or holiday affiliation, all are welcome to Mahlkönig’s Facebook fan page daily beginning tomorrow through Christmas Day, December 25. Learn about interesting coffee topics and possibly win prizes!
Sounds pretty celebratory to us.