I was chilling with Mike McKim ”head honcho of Cuvee Coffee in Austin, Texas ”today at La Marzocco’s Out of the Box kick off party tonight in Milan when he told me about this ad he and his gang made. It’s HILARIOUS. It’s worth every second of the 1 minute and 45 seconds you have to take right now to watch it. Promise.
Sarah Allen (she/her) is co-founder and editor of Barista Magazine, the international trade magazine for coffee professionals. A passionate advocate for baristas, quality, and the coffee community, Sarah has traveled widely to research stories, interact with readers, and present on a variety of topics affecting specialty coffee. She also loves animals, swimming, ice cream, and living in Portland, Oregon.
