In our October + November 2024 issue, we feature Sweden’s Joanna Alm! Also included are articles on buying and selling cafés, rewarding regular customers, ’One on One’ with Dr. Fabiana Carvalho, and much more!
BY SARAH ALLEN
BARISTA MAGAZINE
Welcome to the October + November 2024 issue of Barista Magazine! As autumn is unmistakably here in the Northern Hemisphere, we’re ready to fika with Joanna Alm from Drop Coffee in Stockholm, Sweden. This issue also features articles on creating higher-value tickets in your shop by encouraging point-of-sale and impulse purchases; what your regulars bring to your café; Minneapolis-based Houston White‘s theories on inclusion and specialty coffee via his company, The Get Down Coffee Co.; how sound waves can actually brew coffee; “Field Reports“ from Alishan, Taiwan, and St. Louis; and much more!
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Cover Feature: Joanna Alm
Longtime coffee professional Joanna Alm sets lofty standards for her coffee company, Drop Coffee, while embracing family life in Sweden. Joanna actually started as a barista at Drop Coffee more than a decade ago, and now she and her husband own the company. After days working at the roastery, nothing makes her happier than heading out into the woods with her children or going to a nearby lake for a swim.
’The Art of the Upsell’
Selling coffee is only one way for a café to make money. In “The Art of the Upsell,“ marketing and specialty-coffee veteran Heather Kelley writes about strategies to help increase an average ticket and revenue through merch, displays, and more.
’The Regulars: The Benefits of Serving Warmth Where Everybody Knows Your Name’
The familiar faces and usual orders of a coffee shop’s regular customers form the backbone of a successful café. In “The Regulars,“ writer Rachel Morrison susses out how to turn occasional visitors into consistent customers, and how to ensure your staff treats your regulars with warmth and respect to keep them coming back time and again.
’One on One: Dr. Fabiana Carvalho’
Raised in a coffee-farming family in Brazil, Dr. Fabiana Carvalho has led The Coffee Sensorium since 2017 and worked in biochemistry and psychobiology for a quarter-century. She’s using her background to explore how context shapes the perception of flavors and influences value judgments. Dr. Carvalho has also devoted time and research toward improving robusta production quality and increasing prices for farmers.
And Much More Inside
Also in the October + November 2024 issue, “The Knockbox,“ written by longtime coffee professional, former U.S. Barista Champion, and retailing expert Laila Ghambari, investigates what you need to consider when thinking of buying or selling a coffee shop; in “Foam“ we look at how sound can be used to brew coffee and the effects of chilling on brewing; our “Field Reports“ visit St. Louis and Alishan, Taiwan; and we have much, much more.
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And for more than three years’ worth of issues, visit our digital edition archives here.
